Desh Ka Pick Up is an initiative by Mahindra Pick Ups to identify changemakers across India and reward them. We're looking for people who are using or have used Mahindra Pick Ups to bring about a change - be it in their own lives, or in a community.
The campaign will be divided into three phases, which are detailed as follows:
#WomenWhoDrive: This campaign aims to identify women who drive any of the Mahindra Pick Ups or use Mahindra Pick Ups to grow their business. If you are such a woman, or you know such a woman, tell us your story in the form below, and we will tell the world about you.
We will be accepting entries for Phase I from 26th February to 12th March.
#DrivingIndiaForward: This is Phase II of the #DeshKaPickUp campaign. It aims to identify people who have been using Mahindra Pick Ups to contribute to a social cause that has led to significant improvements in a community or society. If you are such a person, or you know such a person, tell us your story in the form below, and we will tell the world about you.
We will be accepting entries for Phase II from 13th March to 25th March.
#10YearChallenge: For over 12 years now, Mahindra Pick Ups have been transforming lives. If you have been associated with Mahindra Pick Ups for more than 10 years, tell us your story in the form below, and we will tell the world about you.
We will be accepting entries for Phase III from 26th March to 7th April.
To 5 of the winning entries in each category, we will send a limited edition miniature of the Mahindra Bolero Pick Up. If your story truly inspires us, we will also have a special surprise gift for you!